Electric Vehicles

BBA worried? Seven "9-series" flagships gather at Beijing Auto Show, luxury SUVs usher in China's moment

BBA worried? Seven "9-series" flagships gather at Beijing Auto Show, luxury SUVs usher in China's moment

Source: https://www.autohome.com.cn/news/202604/1313909.html

Original · 0 views · 2026-04-25 15:48 · Beijing [Autohome News] The 2026 Beijing International Auto Show marks a watershed moment in the domestic luxury SUV market. Prior to this, the 400,000-600,000 RMB large flagship SUV segment in China was the absolute territory of Mercedes-Benz, BMW, and Audi. Over the past decade or more, consumers seeking large-sized, high-positioned luxury SUVs would invariably choose traditional luxury models such as the BMW X5, Mercedes-Benz GLE, and Audi Q7. Relying on brand heritage, mature chassis tuning, and long-term market dominance, the BBA trio held absolute sway over the high-end market. However, at the 2026 Beijing Auto Show, this monopoly that had persisted for years was shattered. NIO ES9 (parameters | pricing), Li Auto L9 Livis, the new AITO M9, Leapmotor D19, BYD Datang, Xpeng GX, and Wey V9X — seven Chinese "9-series" flagship SUVs made a collective debut. Seven Chinese brands simultaneously launched flagship SUVs, covering pure electric, extended-range, and hybrid powertrain routes, with prices spanning the 250,000-600,000 RMB range, comprehensively addressing home, business, tech, long-distance, and light-luxury cost-performance scenarios. This unprecedented "9-series flagship convergence" is not merely a new wave of internal competition, but a Chinese brand challenge to BBA

A comprehensive assault on the moat of high-end SUVs.

Breaking free from price-driven domestic competition, launching a frontal attack on BBA's stronghold.

For a long time, the automotive market has been characterized by a rigid structure: Chinese brands have focused on the affordable market under 300,000 yuan, emphasizing cost-effectiveness, while BBA has monopolized the high-end luxury market above 400,000 yuan. Although domestic new-energy vehicles have risen rapidly, most are concentrated in the mid-range family market, with few models challenging the high-end segment and unable to shake the foundations of traditional luxury brands. However, through continuous independent R&D, supply chain refinement, chassis tuning expertise, and intelligent system iteration, Chinese brands have completed technological accumulation and brand upgrading. At the 2026 Beijing Auto Show, seven "9-series flagship" models made a collective debut, marking a direct entry of domestic cars into BBA's core赛道.

AITO M9 Ultimate Extended Wheelbase Edition

NIO ES9 has already opened pre-sales, offering three configurations with a pre-sale price range of 528,000-658,000 yuan, or 420,000-550,000 yuan via battery rental. The new model will officially launch at the end of May, with the final price and battery rental plan to be announced then. Li Auto L9 Livis has already announced a price of 559,800 yuan, with plans to officially launch and begin deliveries on May 15. The new AITO M9 series has opened pre-sales, with pre-sale

Starting at 498,000 RMB; the AITO M9 Ultimate Extended Edition has a pre-sale price starting at 669,800 RMB. The Leapmotor D19 was officially launched earlier, offering 7 models with prices ranging from 219,800 to 269,800 RMB. As the first model in Leapmotor's D series, the D19 is built on the LEAP 4.0 technology architecture, positioned as a large SUV with 6-seat and 7-seat layouts. BYD Datang offers three range/powertrain versions (800km rear-wheel drive, 950km rear-wheel drive, 850km all-wheel drive), with pre-sale prices ranging from 250,000 to 320,000 RMB. The XPeng GX completed its pre-sale on April 15, with a pre-sale price of 399,800 RMB. The new vehicle will officially launch and begin deliveries in the second quarter of 2026, at which time the final price will also be announced. The Wey V9X offers 3 models with pre-sale prices ranging from 371,800 to 411,800 RMB. As the first model built on the Guiyuan S platform, it features a hybrid technology solution with a 2.0T engine, a 4-speed dedicated hybrid transmission, an 800V high-voltage architecture, and 6C ultra-fast charging. Chassis, intelligent driving, charging, and cabin—comprehensively surpassing traditional luxury vehicles BBA's long-term monopoly in the high-end market relies on their brand heritage in car manufacturing, mature chassis...

Chassis tuning and brand premium. But in the era of new energy and intelligent vehicles, the core competitiveness of automobiles has been reshaped. Intelligence, electrification, and scenario-based experiences have become the core standards—precisely the biggest weakness of traditional luxury brands, and the absolute advantage of domestic 9-series flagships.

Li Auto L9 Livis Li Auto L9 Livis New AITO M9

In terms of chassis quality, features such as air suspension, CDC electromagnetic damping, rear-wheel steering, steer-by-wire chassis, and road surface preview—once only found on million-yuan luxury cars—are now standard equipment on domestic 9-series flagships. The Li Auto L9 Livis features a full upgrade to全域 steer-by-wire chassis, delivering a magic carpet ride experience; the AITO M9 series is equipped with the Turing active chassis; the NIO ES9 comes with the Tianxing intelligent chassis, and BYD's Tang features the Yunian intelligent chassis, all comprehensively optimizing vibration filtering, noise insulation, and body stability.