Source: https://www.autohome.com.cn/news/202604/1313909.html
Original · 0 views · 2026-04-25 15:48 · Beijing [Autohome News] The 2026 Beijing International Auto Show marks a watershed moment in the domestic luxury SUV market. Prior to this, the 400,000-600,000 RMB large flagship SUV segment in China was the absolute territory of Mercedes-Benz, BMW, and Audi. Over the past decade or more, consumers seeking large-sized, high-positioning luxury SUVs would invariably choose traditional luxury models such as the BMW X5, Mercedes-Benz GLE, and Audi Q7. Relying on brand heritage, mature chassis tuning, and long-term market dominance, the BBA trio held absolute sway over the high-end market. However, at the 2026 Beijing Auto Show, this monopoly that had persisted for years was shattered. NIO ES9 (parameters | inquiry), Li Auto L9 Livis, the new AITO M9, Leapmotor D19, BYD Datang, XPeng GX, and WEY V9X — seven domestic "9-series" flagship SUVs made their collective debut. Seven Chinese brands simultaneously launched flagship SUVs, covering pure electric, extended-range, and hybrid powertrains, with prices spanning the 250,000-600,000 RMB range, comprehensively addressing home use, business, technology, long-distance travel, and light-luxury cost-performance scenarios. This unprecedented "9-series flagship convergence" is not merely a new wave of internal competition, but rather a declaration by Chinese brands against BBA.
A comprehensive assault on the moat of high-end SUVs.
Breaking free from price-driven domestic competition, launching a frontal attack on BBA's stronghold.
For a long time, the automotive market has been characterized by a rigid structure: Chinese brands have focused on the affordable market segment under 300,000 RMB, emphasizing cost-effectiveness, while BBA has monopolized the high-end luxury market above 400,000 RMB. Although domestic new energy vehicles have risen rapidly, most are concentrated in the mid-range family market, with few models challenging the high-end segment and unable to shake the foundations of traditional luxury brands. However, through continuous independent R&D, supply chain refinement, chassis tuning accumulation, and intelligent system iteration, Chinese brands have completed technological consolidation and brand upgrading. At the 2026 Beijing Auto Show, seven "9-series flagship" models made a collective debut, marking a direct entry by domestic automakers into BBA's core territory.
AITO M9 Ultimate Extended Wheelbase Edition
NIO ES9 has already opened pre-sales, offering three configurations with a pre-sale price range of 528,000-658,000 RMB, or 420,000-550,000 RMB via battery rental. The new model will officially launch at the end of May, with the final price and battery rental plan to be announced then. Li Auto L9 Livis has already announced a price of 559,800 RMB, with plans to officially launch and begin deliveries on May 15. The new AITO M9 series has opened pre-sales, with pre-sale
Starting at 498,000 RMB; the AITO M9 Ultimate Leading Edition long-wheelbase version has a pre-sale price starting at 669,800 RMB.
The Leapmotor D19 was also officially launched earlier, offering a total of 7 models with a price range of 219,800-269,800 RMB. As the first model in Leapmotor's D series, the D19 is built on the LEAP 4.0 technology architecture, positioned as a large SUV, and offers both 6-seat and 7-seat layouts. BYD Datang has launched a total of 3 range/powertrain versions (800km rear-wheel drive, 950km rear-wheel drive, 850km all-wheel drive), with a pre-sale price range of 250,000-320,000 RMB. The XPeng GX completed its pre-sale on April 15, with a pre-sale price of 399,800 RMB. The new vehicle will officially launch and begin deliveries in the second quarter of 2026, at which time the official price will also be announced. The Wey V9X offers a total of 3 models, with a pre-sale price range of 371,800-411,800 RMB. As the first model built on the Guiyuan S platform, it features a hybrid technology solution combining a 2.0T engine, a 4-speed dedicated hybrid transmission, an 800V high-voltage architecture, and 6C ultra-fast charging.
Chassis, intelligent driving, charging infrastructure, and cabin—comprehensively surpassing traditional luxury in every aspect.
BBA has long monopolized the high-end market, relying primarily on their brand heritage in car manufacturing and mature chassis...